The SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) is a very useful business tool for business marketing and process planning but can be applied with ease in a Negotiation process.
The SWOT analysis can be used to arrive at a win-win agreement for both parties by quickly applying the above factors. In most any negotiation there are strengths, weaknesses, opportunities and threats on both sides of the table.
The party that best analyzes and applies these factors will normally drive the negotiation and in the end wind up with the win that best suites their needs whether it be price, quality or timing or a combination of the three.
Relationship with customer
Knowledge of customer’s need
Product strengths over competition
Margins too low
New complimentary market
Market poised for growth
Loss of key staff
New government regulations
Of course there are more factors than those listed above but these should get the creative juices flowing. We want to 1) emphasize our strengths, 2) shore up our weaknesses, 3) take advantage of opportunities and 4) assess our risk of threats.
These should help formulate your game of negotiations and get you to a winning position. Contact us if you would like a Business Technology SWOT Analysis for your company.